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市場研究/Market Research

以先進(jìn)的信息技術(shù)為支撐,以知名的行業(yè)專家為核心,為市場推廣量身定制市場研究產(chǎn)品和服務(wù)。

★公關(guān)效果監(jiān)測和評(píng)估         ★ PR effectiveness evaluation

★企業(yè)媒體聲望指數(shù)分析       ★ Media monitoring

★市場環(huán)境監(jiān)測和分析         ★ The Media Reputation Index

★行業(yè)信息監(jiān)測和分析         ★ Industry information and analysis

★競爭對(duì)手信息監(jiān)測和分析     ★ Specific investigation and analysis

★網(wǎng)絡(luò)即時(shí)動(dòng)態(tài)信息監(jiān)測       ★ Media relations strategy

★專項(xiàng)市場調(diào)查和分析         ★ Media partnerships

 

媒體關(guān)系/Media Relations

面向多層次、多領(lǐng)域、多類型的媒體,針對(duì)多級(jí)別、多方向的媒體工作者,進(jìn)行信

息溝通、觀念分享和關(guān)系維護(hù)。

★媒體關(guān)系策略規(guī)劃              ★ Media training

★媒體高層溝通                  ★ Media tours

★媒體日常溝通和媒體請(qǐng)求        ★ medium communicate request everyday

★媒體信息跟蹤                  ★ Mediainformation follows

★媒體活動(dòng)規(guī)劃與實(shí)施            ★ Media relation maintenances

★媒體關(guān)系維護(hù)                  ★ MediaActivities plan and execution

 

直效行銷/Direct Marketing

直接面向最有價(jià)值的受眾群,設(shè)計(jì)針對(duì)性的溝通內(nèi)容和形式,建立雙向互動(dòng)的溝通,產(chǎn)生銷售機(jī)會(huì)。

★公關(guān)效果監(jiān)測和評(píng)估         ★ PR effectiveness evaluation

★企業(yè)媒體聲望指數(shù)分析       ★ Media monitoring

★市場環(huán)境監(jiān)測和分析         ★ The Media Reputation Index

★行業(yè)信息監(jiān)測和分析         ★ Industry information and analysis

★競爭對(duì)手信息監(jiān)測和分析     ★ Specific investigation and analysis

★網(wǎng)絡(luò)即時(shí)動(dòng)態(tài)信息監(jiān)測       ★ Media relations strategy

★專項(xiàng)市場調(diào)查和分析         ★ Media partnerships

 

危機(jī)管理/Crisis Management

以專業(yè)經(jīng)驗(yàn)和社會(huì)資源為支撐,幫助客戶預(yù)防和化解危,直至化危機(jī)為商機(jī)。

★建立危機(jī)管理機(jī)制              ★ Crisis Management Support

★建立危機(jī)預(yù)警系統(tǒng)              ★ Crisis Preparedness Planning

★組建危機(jī)管理小組并進(jìn)行培訓(xùn)    ★ Crisis management and Training

★危機(jī)處理                      ★ Crisis  response

★危機(jī)評(píng)估和危機(jī)處理反映        ★ Crisis estimate and response

 

活動(dòng)管理/Event Management

從精彩的活動(dòng)創(chuàng)意,到精細(xì)的項(xiàng)目管理,讓活動(dòng)成為輿論關(guān)注的中心或銷售的集中地。

★新聞發(fā)布會(huì)策劃與實(shí)施                       ★ Press conferences

★研討會(huì)及展示活動(dòng)策劃與實(shí)施                 ★ Product launches

★剪彩、簽字、捐贈(zèng)等儀式及各類慶典活動(dòng)安排   ★ Road shows

★各類促銷活動(dòng)規(guī)劃與實(shí)施                     ★ Ceremonies and celebrations

 

政府公關(guān)/Government Relations

一方面幫助政府機(jī)構(gòu)塑造良好的公眾形象,另一方面也幫助企業(yè)開展政府公共關(guān)系,兩者相得益彰。

★政府公共形象策略規(guī)劃及實(shí)施    ★ Business conferences

★政府公眾項(xiàng)目規(guī)劃和實(shí)施        ★ Government item programming implement

★邀請(qǐng)政府官員參加企業(yè)公關(guān)活動(dòng)  ★ Plan and execute government public strategy

★安排企業(yè)主管與政府官員溝通    ★ Invite officials to take part in enterprise

★協(xié)助企業(yè)與政府部門溝通        ★ Invite officials to relation activities